The Downtown Roseville Merchants, Inc. is a 501(c)6 association representing the merchants in Downtown Roseville. While any business in Roseville can apply for membership, the association focuses on the four main downtown corridor areas: Vernon Street, Historic Old Town, Riverside, and Atlantic Street.

Our Board of Directors is heavily involved in Roseville and the level of involvement depends on issues at hand and current committees, commissions, and interests of the board members. This may include serving on various committees of the Roseville Chamber of Commerce, serving on numerous ad-hoc committees of the City of Roseville, some members are appointed by City Council to boards and commissions. We are a major player in Venues On Vernon, Property Business Improvement District (PBID), Arts & Entertainment committees, parade committees, and many more.

The first step in attaining success is to connect.

Our Mission

“Our mission is to focus on:

• Marketing and promoting Downtown Roseville

• Increasing membership

• Education and training opportunities for our


• Collaboration with the City of Roseville

• Building synergy in our merchant community”


Our Vision

“Our vision is to be a welcoming destination where the community and visitors experience history, culture, shopping, dining, and entertainment via the unique venues located in the Heart of Roseville.”

Our Board

The Downtown Roseville Merchants, Inc. Board of Directors is comprised of elected members of this association (elected by the entire membership). Those serving on the board donate a significant amount of personal time to the membership and we sincerely appreciate their service to us.

Executive Members
Lou Cinquini, vice president of Downtown Roseville Merchants Inc

Lou Cinquini

Vice President

MaryTess Mayall


Michelle Phillips


Other Members
Joshua Lickter, member at large of Downtown Roseville Merchants Inc

Joshua Lickter

Member At Large

John Javidon, member of Downtown Roseville Merchants Inc

John Javidon


Sheri Brunnquell, member of Downtown Roseville Merchants Inc
David Hicks


Dan Elliot, member of Downtown Roseville Merchants Inc
Dan Elliott



Jennifer Steele

Member At Large


Areej Khan


New Member


Rob Cline

Advisory Member

To contact our leadership, please follow the link below.